Another Way to Win a Customer for Life

A limo driver (let’s call him Tim) googles a client he who he is supposed to pick up at the airport and take to a hotel where 1,300 sales reps gathered to listen to said client talk. Tim calls the client and tells him that he would pick him up at baggage claim C. At the airport our speaker – let’s call him John, goes to baggage claim C only to find out there is no one there holding a sign with his name. Instead a man walked straight up to him and asked: You are John, aren’t you?

On the way to the hotel Tim, the driver, interviewed his passenger, the motivational speaker John. So John got to talk about himself all the way to the hotel. When they arrived, John said that it was the best ride from the airport he had ever had in his life. To which Tim responded, that he wanted to win John’s business in the future, when John happens to visit Ft. Lauderdale again, and added, that he works for tips. Without any hesitation John put his bags down, pulled out his wallet and gave his driver a $10.00 bill. He also added, that he would make sure to call Tim up next time he travels to Ft. Lauderdale.

When I heard this true story, I was just blown away. Excellent service, creative way to win new clients. Did not cost Tim a dime either. Just go extra mile, and serve people who happen to use your services. Simple.

This is a great way to build your client base. I agree, it is not applicable to all type of businesses. But the attitude, the approach and taking interest in people who we serve determines success of a business, no doubt.

I have a method that is based on the same principle of a great customer service combined with low cost, but much more applicable for many businesses out there. Take a listen – this could be just what you were looking for.


Does This Sound Familiar?

Go ahead, answer the question based on the points below.

Have fun with it!

1. People must know you care.

2. People want to feel a sense of belonging.

3. Visitation is important. We must follow-up. Do what you said you would do. Follow up is vital.

4. Visitation is effective because it makes disciples.

5. Recognize obstacles on the way to your goal and push through.

6. Reach out to the new contact within a week.

7. Train your people.

8. Teach how to present and meet every need.

Imagination without implementation is hallucination.

When you are at different events with people, take pictures, put them on cards, send those cards to those people – they will appreciate it. Celebrate people.

Don’t just sit on your account, use it to appreciate people in your life.

Bring personal touch back to our tech driven world.

Build relationships using cards, and they will not use google to find professionals, they will remember you and use your services.

If you want to be average, do what average people do.

If you want to be extraordinary, act outside the box, say sincere compliments, send them cards with your kind words.

These type of cards trigger visual memories for people, they connect with you better and your relationship grows.