Now after you had a little conversation with someone, asked them what they do and told them a story about your customer’s results you have a reason to ask them for their business card. You simply ask ‘May I have your card?’
Do not offer your card before they ask for it. If you were taught that the more business cards you hand out, the more business you will get – don’t believe it, it’s a lie. The only one who will be making any money is your printer. If you hand out cards without people asking for them, what makes you think you will get business that way?
Remember the last networking event you went to? How many cards did you collect? Aren’t they wrapped by a rubber band and collecting dust in your desk drawer, making no money for those people? What benefit did those people get from giving you their card? There is absolutely no value in giving your business card to someone who did not ask for it. They don’t have place to put it, so it will end up in the their upper left drawer in the dark.
Wendy Kinney has a suggestion, of course. Her book ‘Networking Aerobics’ has much more detail on a lot of things, but here are a couple of tips from her:
After you found out what you have in common, and how you can bring benefit to each other you ask for their card. First you are going to tell them what you will do with it, otherwise they will think that you just want to add them to your Newsletter mailing list. You can say something to the effect of ‘I will set up lunch with a friend of mine, you will enjoy her’, or ‘I will forward the next announcement and we can go together’, or ‘I’d like to stay in touch’.
When you tell them what you are going to do with the card, they will be eager to give it to you and will look forward to the next contact with you. Once you have their card, take it in two hands and make a comment about it. Complement their logo, or tag line, take a look at their name, ask how long they have been with the company. People will start modelling what you do and everyone will be more comfortable because of you.
Of course, because of what I do has to do with snail mail, I always make sure I have people’s mailing address, so I can mail them ‘Nice to Meet You’ card. May be with a coffee shop gift card.
I want them to remember me, like me and call me back.