Let me give you a short recap of important points when it comes to building your non profit relationship with its sponsors all year round.
Cards themselves are an investment. They do bring more donations, which no doubt cover the cost.
There is even better news – when you choose SendOutCards service for your card sending needs, not only your greeting cards will be highly personalized, they will cost about 1/3 of store-bought cards, the company will stuff the envelopes, stamp them and put them in the mail for you.
This is just the beginning of benefits your non profit can reap from using SendOutCards.
When your non profit upgrades their SendOutCards account to distributor, and volunteers start signing up customers for the service, your non profit’s cards will be free, and commission will start generating more funds for your non profit.
This is truly a win-win, or, a winning hand in other words.
Click here to open a SendOutCards account for your non profit today.
10 Card Content Simple Ideas
1. Give an update on a former client or crisis.
2. White a review of a relevant book or movie.
3. Share your latest success story.
4. Recap your latest event.
5. Feature the story of one of your volunteers.
6. Ask for suggestions for your next newsletter.
7. Offer a preview of an upcoming fundraising event.
8. Share a testimonial from a beneficiary or supporter.
9. Enlist a staff member to describe their favorite moment at your organization.
10. Offer a special resource for download, such as a checklist or poster.
3. Ideas and best practices for consistent engagement with your supporters
Your first welcome card should come promptly after the triggering event (a donation, a newsletter subscription, etc.) happens. Create a communication calendar (like the one in SendOutCards account you might want to get) and reach out to your supporters on a consistent and regular basis. Some organizations find that sending one card every two months is effective, others prefer monthly cards.
Think about it this way – the cost of one card (with postage) is $1.38, your total per sponsor is $8.28 (6 cards) or $16.56 (12 cards) – this is not a huge investment into your relationship with your sponsor, but likelihood of donation amounts and frequency going up is very high.
Tell Your Story
It’s a proven fact that people are more likely to emotionally connect with and remember a story over a collection of facts. Think about a message you want your donors to receive and build a story around it. Sponsors relate to stories about specific people or animals, not statistics. Use your cards to paint a vivid picture that they will remember when it’s time to give. Instead of talking about how great *you* are, focus on sharing amazing stories about your donors, volunteers and beneficiaries.
Don’t Come on Too Strong
Are your cards all fundraising appeals, all the time? If you are only asking for money in your cards, our readers will likely tune you out. Balance your fundraising appeals with success stories, progress reports and other opportunities for supporters to get involved. Incorporate reader feedback, give supporters a chance to interact with your content and consider featuring ideas and stories from your audience.
Click if you missed Part 1. and Part 2.
2. How to create a welcome card campaign
Card campaign is a series of 2-3 simple personal messages that your donor receives over the course of few first weeks of your introduction to them.
Use it to educate them about your organization, its programs, and ways to get involved and stay connected.
Executed thoughtfully, a card campaign can help you give new constituent relationships the personal attention they need before asking for donations to your organization.
Well planned card campaign will include:
Card #1. A personal greeting from the voice of your organization that highlights the state of your organization and educates new constituents about what your organization does and the people or community you serve. Reinforce benefits and set expectations about what kind of communication your constituents will receive from your organization and how often.
Card #2. Outline specific ways your constituents can get involved. Mentioning upcoming events will give new constituents a chance to meet your staff in person and likely increase their level of involvement with your organization.
Card #3. Tell them about the ways they can connect with your staff through Facebook or Twitter. Do you post great videos? Include a QR code of your YouTube videos on the card – they can scan it with their smart phone and the video will play on their phone.
Create Your Free Card Sending Account When You Click Here
Point 3. coming soon
Point 1. here (if you missed it)
Fundraising – let’s talk about attracting, cultivating – and keeping! – active and loyal donors.
Here is a short outline:
- Why you need a strong donor relationship
- How to create a welcome card campaign
- Ideas and best practices for consistent engagement with your supporters
When you keep communication with your donors going throughout the year, they are in a committed relationship to your organization before the holidays come around, guaranteeing their support and possibly a bigger donation.
I will show you what you can do to stay in touch with your donors to get them ready to be in a committed relationship with your organization this holiday season – and beyond.
Introduce your non-profit to a potential donor in your first card – use your logo and name on it.
Say “Hello”, welcome them to your story. Put a picture that makes your non-profit’s mission and personality clear.
Show them sincere appreciation for their interest in the organization.
Let them know how you plan to continue to stay in touch.
Give them specific contact information.
Put a signature of a real person on your card.
Give them other ways to connect – social media, for instance.
Create Your Free Card Sending Account When You Click Here
Point 2. coming soon!