Another Way to Win a Customer for Life

A limo driver (let’s call him Tim) googles a client he who he is supposed to pick up at the airport and take to a hotel where 1,300 sales reps gathered to listen to said client talk. Tim calls the client and tells him that he would pick him up at baggage claim C. At the airport our speaker – let’s call him John, goes to baggage claim C only to find out there is no one there holding a sign with his name. Instead a man walked straight up to him and asked: You are John, aren’t you?

On the way to the hotel Tim, the driver, interviewed his passenger, the motivational speaker John. So John got to talk about himself all the way to the hotel. When they arrived, John said that it was the best ride from the airport he had ever had in his life. To which Tim responded, that he wanted to win John’s business in the future, when John happens to visit Ft. Lauderdale again, and added, that he works for tips. Without any hesitation John put his bags down, pulled out his wallet and gave his driver a $10.00 bill. He also added, that he would make sure to call Tim up next time he travels to Ft. Lauderdale.

When I heard this true story, I was just blown away. Excellent service, creative way to win new clients. Did not cost Tim a dime either. Just go extra mile, and serve people who happen to use your services. Simple.

This is a great way to build your client base. I agree, it is not applicable to all type of businesses. But the attitude, the approach and taking interest in people who we serve determines success of a business, no doubt.

I have a method that is based on the same principle of a great customer service combined with low cost, but much more applicable for many businesses out there. Take a listen – this could be just what you were looking for.

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