The $35,000 Box of Brownies…

Cecily, one of SendOutCards customers, sells radio advertising for a local group of stations. A while back she called on the director of marketing for a large local upscale furniture store. The woman told her not to waste her time because this store had never done any radio advertising and had no plans to do any in the future.
Cecily thanked her for her time, went back to her office and sent her a thank you card with a box of brownies. She wasn’t expecting anything in return… in fact, the woman was so adamant about them not using radio that Cecily believed her 100%… nothing there.She sent the card and brownies because something about the woman struck a chord with her… she like her a lot and decided she was someone she’d like to keep in touch with.Fast forward a few months…

Cecily gets a call one day from this woman. It seems that there was a change of direction and they had decided to do some radio.

They selected Cecily because… get this… SHE WAS THE ONLY SALES REP WHO HAD ACTUALLY FOLLOWED UP WITH THE WOMAN!

Everyone else wrote it off as an account that was never going to buy… but they did buy! During their phone conversation the woman told Cecily they had decided on a test run of $35,000 and would be delighted if she could stop by as soon as possible with the contract.

How many opportunities like this are people walking past every day? A LOT.

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