5 Steps to Make Their Business Card Work for You (Tool to Use For Profit)

You are a happy owner of your conversation partner’s business card now. Not only that, you also know how you are going to make next contact, because you just told them that when you asked for their card.

Do you get it that it is not important if you talk about your business or not. You are in control. You are going to make another contact anyway. You have not lost anything because they were never going to write you a check on the spot anyway. They will have referrals for you if you stay in touch.

The tips below will help you remember the person who gave you the card and how to follow up.

1. Make a note on the back of their card to tell you what your next action is going to be. Like ‘set up lunch with a friend’, ‘send an article on soccer’. Write the note right there, let them see you documenting the conversation. They were so good, you are not leaving it to a chance. Your credibility will instantly grow, and they will like you.

2. Use a personal shorthand. An L with a circle around it, and a word ‘friend’ should be enough to let you know it is a 3-way Lunch. An A with a circle and ‘soccer’ could be another reminder. An I with a circle and the name of the business association you plan to invite them to will also do the job.

3. Be prepared to not follow through. Yes, you will meet people whose values don’t match yours. It if OK to let them go. In her book ‘Networking Aerobics’ Wendy Kinney is sharing her silent shorthand for that – she bends top right hand corner of the card like a bookmark. When back in your office, you can just throw these kind of cards away. In the unlikely event that they ask what bent corner means, just tell them it is a shorthand.

4. Some people will not appreciate you writing on the front of their cards. If you can make them feel good by writing on the back, not the front of the card, that will show that you are paying attention to them as a person. Absolutely do just that. Write on the back of their card. They will not feel like you are defacing their card, they will like you for that.

5. If their card is glossy, use that stash of 3×5 cards for notes. You can wrap a note card around their business card. Wendy Kinney uses different color ink for different events she attends. Do the same, especially during holiday season, when you go to networking events they call parties – and do everything exactly the same way as I describe in this series of posts. I, of course make sure I get their mailing address, because of the type of business that I do do.

Next post will cover what you need to do to get rid of this person somehow, once you have their card. Sorry, I did not mean it like that. (I could not help it, this joke is directly from Wendy Kinney’s book.

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One response

  1. Pingback: These Are Tools. Use Them to Your Profit. | TurnKeyCardShop

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