Here is a short outline:
- Why you need a strong donor relationship
- How to create a welcome card campaign
- Ideas and best practices for consistent engagement with your supporters
When you keep communication with your donors going throughout the year, they are in a committed relationship to your organization before the holidays come around, guaranteeing their support and possibly a bigger donation.
I will show you what you can do to stay in touch with your donors to get them ready to be in a committed relationship with your organization this holiday season – and beyond.
Introduce your non-profit to a potential donor in your first card – use your logo and name on it.
Say “Hello”, welcome them to your story. Put a picture that makes your non-profit’s mission and personality clear.
Show them sincere appreciation for their interest in the organization.
Let them know how you plan to continue to stay in touch.
Give them specific contact information.
Put a signature of a real person on your card.
Give them other ways to connect – social media, for instance.